GEO & SEO Training
Learn how to make your brand visible, understandable and citable in the age of AI Search
Search is changing.
For years, SEO was primarily about earning rankings, generating organic traffic and helping search engines understand your website.
Today, users increasingly get their answers directly from ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot and other generative AI platforms. They may never reach a traditional search results page, and they may never click on a website.
This creates a new challenge for brands:
Will AI engines understand your company, trust your expertise and mention your brand when your potential customers ask for recommendations?
My GEO & SEO Training is designed to help marketing teams, SEO professionals, content teams, agencies and international brands understand this new search environment and build a strategy adapted to it.
The objective is not to abandon SEO.
It is to understand how SEO and Generative Engine Optimization work together.
Traditional SEO helps your content become discoverable. GEO goes further by increasing the likelihood that your brand, expertise and content become citable sources inside AI-generated answers.
From SEO foundations to Generative Engine Optimization
A strong GEO strategy cannot be built on weak SEO foundations.
This is why the training begins by revisiting the fundamental mechanics of search engines: crawling, indexation, website architecture, technical SEO, content optimization, internal linking, authority and international SEO.
Participants learn how search engines discover and interpret websites before moving into the new mechanisms that influence AI visibility.
The training also covers technical topics such as crawl management, robots.txt, HTTP status codes, redirects, web performance, JavaScript, structured website architecture, multimedia optimization and multilingual targeting.
For international organizations, particular attention is given to language and geographic targeting, including multilingual website architectures and hreflang implementation.
But the course then goes beyond traditional SEO.
We examine how AI-powered search environments discover information, select sources and construct answers.
Understand how AI Search changes visibility
One of the major transformations discussed during the training is the rise of zero-click search.
Users increasingly receive complete answers directly within an AI interface or an AI-powered search result. In this environment, measuring success only through organic traffic becomes insufficient.
A brand can gain substantial visibility even before a website visit occurs.
If ChatGPT, Gemini or another AI engine mentions your company in response to a relevant question, your brand has entered the user's consideration set.
This introduces a new strategic objective: moving from ranking to recommendation.
GEO therefore focuses not only on where your website ranks, but also on whether AI systems can identify your company as a credible entity, associate it with the correct topics and use it as a source when generating answers. The training explicitly examines how SEO discoverability and GEO citability reinforce each other.
What you will learn
During the training, you will learn how to:
- understand the evolution from traditional SEO to GEO and AI Search
- identify how ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot and other generative environments influence customer discovery
- strengthen the technical SEO foundations that remain essential to AI visibility
- structure content around search intent, topics and questions users actually ask
- create content that is easier for search engines and AI systems to understand, extract and cite
- strengthen E-E-A-T signals through demonstrable experience, expertise, authority and trust
- develop identifiable experts and authors around your brand
- improve your entity and brand consistency across the web
- understand the importance of third-party citations, media coverage, reviews, forums and industry sources
- develop brand signals beyond traditional backlinks
- identify authoritative websites and sources that are already being cited by AI engines
- rethink digital PR and link building through a GEO perspective
- use customer reviews, press coverage, specialist publications, communities and niche platforms to strengthen brand authority
- analyze your weakest trust signals and prioritize the actions most likely to improve AI visibility
- integrate GEO into an existing SEO, content, PR and international marketing strategy
A particularly important section of the training focuses on off-site trust signals. Your website is only one source of information about your company. Reviews, media coverage, industry publications, forums and other third-party mentions contribute to the digital reputation that search engines and AI systems can associate with your brand.
Brand signals are becoming a strategic asset
Traditional SEO has historically placed considerable emphasis on backlinks.
Backlinks still matter, but generative search introduces a broader concept of authority.
AI systems can encounter your company through linked and unlinked brand mentions, customer reviews, press articles, specialist websites, forums and other third-party sources.
Consistency matters.
The more consistently your brand appears across the web with the same identity, expertise and topical associations, the easier it becomes for AI systems to recognize your company as an identifiable entity.
Your training material therefore treats brand signals and third-party citations as core components of GEO, rather than considering GEO purely as an on-page content optimization exercise.
This is also where SEO, digital PR, branding and online reputation increasingly converge.
Build stronger trust signals
The course provides a practical framework for understanding the signals that strengthen visibility across AI environments.
We explore expert authorship, brand mentions, reviews, backlinks, third-party citations, structured data and community engagement, and how their relative importance may differ between AI platforms.
The objective is not simply to accumulate signals.
It is to identify where your brand currently lacks authority and determine which areas should be strengthened first.
The training also integrates E-E-A-T principles into this approach: demonstrating real experience, proving expertise through identifiable authors, earning external recognition and creating the trust infrastructure expected from credible organizations.
GEO Link Building and Digital PR
Another important part of the course addresses the evolution of link building.
Traditional SEO often evaluates websites primarily according to authority metrics.
GEO introduces another question:
Is this website actually being used or cited by AI engines?
A strategically valuable source may therefore be one that combines strong SEO authority with strong visibility inside generative search results.
The training explores guest publishing, sponsored content, editorial collaborations and other forms of third-party visibility through this new lens.
The principle is simple: instead of buying or earning mentions based solely on traditional SEO metrics, brands can increasingly evaluate publishers according to their ability to influence both search engine authority and AI-generated answers.
Designed for professionals who need an actionable GEO strategy
This training is particularly relevant for companies and professionals responsible for organic visibility, including SEO specialists, Heads of SEO, CMOs, digital marketing teams, content teams, communications and PR teams, agencies, founders and international marketing departments.
It is also especially useful for organizations operating across several countries or languages, where brand consistency, international SEO, local authority signals and multilingual content become strategically important.
The objective is not simply to understand what GEO means.
It is to leave the training knowing what to change in your website, content, authority strategy and digital ecosystem.
SEO gets you found. GEO helps you get cited.
The future of search is not simply a competition for ten blue links.
It is a competition to become one of the entities and sources that AI systems consider credible enough to include in an answer.
That means combining technical SEO, content strategy, entity optimization, expertise, digital PR, reviews, third-party mentions, brand reputation and international visibility.
And it means asking a new question:
When someone asks an AI about your market, products or expertise, does your brand appear in the answer?
From rankings to citations. From traffic to brand visibility. From SEO to GEO.
Already understand GEO and want to know where your brand stands?
Training gives your teams the methodology. The next step is to apply that methodology directly to your company. Our GEO Audit evaluates your current SEO and AI Search visibility, brand signals, third-party authority, online reputation, competitive positioning and opportunities for improvement — identifying why competitors may be cited where you are not, and which actions should be prioritized to increase your visibility across both traditional search and generative AI.
Request your GEO Audit