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SEO、GEO、コンテンツマーケティング、そして国際展開に関するインサイトをお届けします。

After a year in 2026 when GEO / AIO firmly established itself alongside traditional SEO, the key question for 2027 is which trust signals should be prioritized to secure visibility in AI-generated answers.

2026/9/21

After a year in 2026 when GEO / AIO firmly established itself alongside traditional SEO, the key question for 2027 is which trust signals should be prioritized to secure visibility in AI-generated answers.

This is precisely what we are seeing when combining SEO, GEO and online reputation management: visibility is no longer built on a single playing field. It is now created at the intersection of a website’s technical performance, the way AI engines understand and cite a brand, and the broader perception of that brand across the […]

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Veronique Duong CEO Hika Shenzhen SEO

2025/8/26

Join Us in Shenzhen for the 2025 SEO Conference in China!

From September 18 to 21, 2025, the vibrant city of Shenzhen will host one of the most anticipated digital marketing events in Asia , the Shenzhen SEO Conference. This international gathering will bring together SEO experts, marketers, agencies, tech innovators, and entrepreneurs from all over the world to share their insights on search engine optimization […]

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Why E-Reputation Management is Non-Negotiable for Brands: Strategic Investment, Strategic Wins

2025/2/28

Why E-Reputation Management is Non-Negotiable for Brands: Strategic Investment, Strategic Wins

In today’s hyper-digitalized world, a brand’s online reputation, or e-reputation, is its lifeline. With consumers globally scrutinizing companies through reviews, social media, and forums within seconds, the stakes have never been higher. Poor e-reputation management can trigger significant revenue loss, eroded trust, or even irreversible brand damage. Conversely, brands that invest in proactive e-reputation strategies transform […]

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OpenAI facing Deepseek and Qwen

2025/2/4

Finally, Competition for OpenAI with Chinese AI. OpenAI is shaking already.

Artificial Intelligence (AI) is revolutionizing the tech world, and until recently, OpenAI dominated this sector with models like ChatGPT. However, China, with its own technological advancements, is emerging as a serious competitor. Here’s an overview of the main Chinese players in the AI field and their potential impact on the market. Deepseek Deepseek is a […]

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