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In today’s hyper-digitalized world, a brand’s online reputation, or e-reputation, is its lifeline. With consumers globally scrutinizing companies through reviews, social media, and forums within seconds, the stakes have never been higher. Poor e-reputation management can trigger significant revenue loss, eroded trust, or even irreversible brand damage. Conversely, brands that invest in proactive e-reputation strategies transform […]
Artificial Intelligence (AI) is revolutionizing the tech world, and until recently, OpenAI dominated this sector with models like ChatGPT. However, China, with its own technological advancements, is emerging as a serious competitor. Here’s an overview of the main Chinese players in the AI field and their potential impact on the market. Deepseek Deepseek is a […]