Domaining: secure the right domain name to export your brand
Domaining is the research, acquisition and strategic management of domain names. Brands too often skip it when they launch or expand into a new market. The right domain name, available and secured at the right time, shapes your brand's credibility, trust and visibility from day one abroad.
Why domaining matters internationally
Every market has its own conventions: a local extension (.hk, .cn, .jp, .kr, .vn...) builds more trust than a generic .com, and a name left unsecured can be taken by someone else before you even launch (squatters, copycats or a faster competitor). Securing the right domain portfolio when you create or export a brand avoids costly buybacks and damage to your image later on.
What our domaining support covers
An extension of the brand creation and export work we already do with you.
Multi-market, multi-extension search
Checking your name's availability across generic extensions and the priority ccTLDs for your target markets in Asia and Europe.
Transliteration & local branding
Adapting your name into pinyin, kana, hangul or another local script for a domain that stays pronounceable and memorable in each market.
Defensive portfolio
Registering key variants (typos, close extensions) to stop squatting or copycats from riding on your brand.
Acquisition & negotiation
Buying or negotiating already-registered, premium or expired domains when the ideal name isn't directly available.
Centralized management & renewals
One point of contact to track your entire domain portfolio, renewals and deadlines, market by market.
Registrar partners to secure your names
We work with specialized domain registrars and marketplaces to speed up the search, acquisition and management of your domain names internationally. Their support plugs directly into your brand creation or export strategy.
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