Get cited by AI. Generative Engine Optimization for the AI search era
GEO (Generative Engine Optimization) is the practice of making your site crawlable, understandable and citable by AI answer engines such as ChatGPT, Perplexity and Google AI Overviews. As more people ask AI instead of typing a search query, sites that these engines can't see lose customers before a results page ever loads.
Why GEO matters now
Search is moving from ranking pages to being cited inside an AI-generated answer. If an AI engine can't crawl your site, can't find structured data about who you are, or can't read your content without running JavaScript, it skips you, and so does everyone asking it questions.
What we check and fix
Our GEO audit is built on concrete, testable signals, the same ones used in HIKA's free pre-audit tool.
AI crawlers (GPTBot, ClaudeBot...) allowed
Make sure GPTBot, ClaudeBot, PerplexityBot and other AI crawlers aren't blocked by your robots.txt.
llms.txt found
Publish a llms.txt file so AI engines get a clear, structured summary of your site.
FAQ structured data (FAQPage)
Add FAQPage schema so AI engines can lift accurate question-and-answer pairs straight from your pages.
Organization/Person structured data
Add Organization/Person schema so AI engines can correctly identify who you are.
Content visible without JavaScript
Make sure your key content renders in raw HTML, many AI crawlers don't execute JavaScript.
Run your free GEO pre-audit
Test your own site against these exact checks in under a minute with HIKA's free pre-audit tool.
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